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Urban and Functional

Recognized for its leadership in the world of aviation watches, the French watch company Bell & Ross, founded by designer Bruno Belamich and businessman Carlos Rosillo, presents its new BR05 collection. The savoir-faire of the house began in 1992, when a group of designers and specialists in onboard instrumentation for the aeronautical sector came together to create watches for professional use. Their guiding interest was to respond to the needs of men facing extreme situations, while at the same time respecting the Swiss watchmaking tradition. His motto is one of the keys to his work: “May the superfluous never displace the essential”. Bell & Ross has come so far that today it is the work tool of choice for astronauts, pilots, divers, divers, and demining specialists. These demanding professions require absolute precision. This is why the brand shares values ​​of performance and excellence with the military and regularly collaborates with its elite units to design watchmaking instruments for specific functions. To achieve perfection, the watchmakers at La Chaux de Fonds in Switzerland fine-tune, assemble and adjust watches.

Bell & Ross became a leader in aviation watches after designing its iconic square model BR03, created for professionals who work in extreme conditions. As in other models of the brand, the BR05 collection maintains the legibility, functionality, reliability and precision that characterize the brand, while also having a pleasant urban look. Life in the cities is the inspiring muse of these beautiful pieces. In big cities, timing is everything. Unlike rural places, where time seems stopped; in cities, time slips away and is never enough. Tight schedules, scheduled appointments, and a hectic lifestyle require the company of a special time-keeping tool.


To value it, take care of it and control it, nothing better than wearing a distinguished and functional model on your wrist. The typical circular and square lines of the box are part of the geometric identity of Bell & Ross. Its design draws on the energy of the city, its rhythm and its surroundings. This is why BR05 is a perfect companion for urban explorers. Possessing powerful functionality, the collection is made up of five beautiful pieces: BR05 Black Steel, BR05 Gray Stell, BR05 Blue Steel, BR05 Skeleton, and BR05 Gold. They are all part of a family of watches with an integrated case. Thus, the bracelet merges with it and creates a unified piece. “The integration of the case and the bracelet not only harmonizes with the visual identity of the brand, but also gives the watch another dimension: the first link is part of the case. This type of design is reminiscent of the 1970s and in our brand it recreates a result endowed with a graphic style that is as surprising as it is modern”, says Bruno Belamich, co-founder and Creative Director of Bell & Ross. The finishes of the models are fine and attractive.

The angular case is 40mm and the satin surfaces are perfectly smooth. Added to this are the polished bezels that reinforce its volumes. The alternation between polished and satin surfaces is also present on the steel bracelet, which is extremely flexible and adaptable to any wrist. The collection is also available with a ribbed rubber strap, in a chic and elegant style. The colors of the strap in blue and black respond to the tones of the dials: silver gray, navy blue or deep black. The buckle is deployable, made of polished and satin steel. In addition, the dial of the BR05 has a subtle sunburst finish for optimum readability.

The sapphire crystal is anti-reflective, and the numerals and indices are coated with Super LumiNova. One of the models features the dial and the skeletonized mechanism. Designed for those who enjoy observing the meticulous work that goes into each piece, this watch is limited to a quantity of five hundred units. BR05 Skeleton displays a BR-CAL.322 Bell & Ross caliber. The other models have a BR-CAL.321 mechanism, an automatic mechanical movement that is wound by an oscillating weight of three hundred and sixty degrees. These three dial designs are completed by one with an 18 K rose gold case with a black dial. All are water resistant to one hundred meters, in addition to the functions of hours, minutes, seconds and date. Sculptural and captivating, each piece in the collection is an instrument with character, strength and elegance. The latest jewel of masculinity, the collection is undoubtedly the ideal complement for the urban man who faces the constant challenges of modern life and who values ​​control of his destiny. Time, a rare commodity that Bell & Ross knows how to take care of.

www.bellross.com

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